Local Developer Rolls His Own Traffic Solution

Today’s Oregonian covered one local developer’s unusual approach to alleviating congestion. Throw a couple bikes into the deal.

All homeowners in the Renaissance Homes’ Canyon Creek subdivision in Wilsonville will receive two Schwinn bicycles as part of their housing package. According to the American Planning Association, it represents the first known instance of a development in the U.S. to use bicycles as a traffic alleviation ‘solution’. The idea apparently provided enough alternate transportation incentive that the city approved the subdivision and put the bicycle clause in the transportation plan.

I suppose if you work for Mentor Graphics, Tektronix, Xerox, or Hollywood Video, a quick spin from your house to work would be reasonable. It’s a nice marketing idea, but for most residents that work north in Portland or south in Salem, it won’t have any impact on the rush-hour commute.

Nevertheless, Renaissance homes are very popular and nicely appointed. The Canyon Creek development will have 62 homes, 17 of which are already sold. They currently have 10 homes under construction listed between $583,000 and $678,000.

If you are interested in the bikes, I mean the homes, give me a call at (503) 460-7992 or drop me a note.

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2 comments January 5th, 2006