All right, Mr. DeMille, I’m ready for my close-up

October 18th, 2006

It’s been happening less and less, but now the practice (or laziness) of minimizing the visual marketing aspect of listings in the local MLS will be prohibited.

The multiple listing service (RMLS) that covers the Portland metro area is now requiring brokers to submit at least one picture of their listing.

Cool. But here’s the real bonus….

If multiple photos are uploaded, the first picture must be of the exterior.

I love this new rule. Nothing like having to paw through 6 or 7 images of interiors and panoramic views before you get to a shot of the outside. A decent exterior shot helps a potential buyer take in the architectural style and curb appeal, before proceeding with the additional images. If they don’t want a ranch house, they aren’t going to appreciate finding out that detail on photo number 8.

Brokers will have up to 4 business days to add a photo once the listing goes live. Even bare land listings are required to have a picture. The seller can authorize the listing agent to omit the photo, but I cannot think of any instance where that makes any sense. Most brokers have access to a digital camera, so there is no excuse to post at least a few pictures, even if the property isn’t the most photogenic.

I think the visual marketing of real estate is critical, so I am saving my nickels and dimes to buy a solid digital SLR and a wide-angle lens.

In addition to 8 thoughtfully chosen shots for the multiple listing service, my customers get enhanced picture tours showing their listings. Here are a couple examples: West Linn Contemporary and John’s Landing Craftsman.

Your property deserves the best, too.

Technorati Tags: photography, real, estate, photos, listings, RMLS, marketing

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Entry Filed under: Selling Advice