Local Homebuilder Gives Smarts Away

February 12th, 2007

Remember the minute, sub-sub-compact car Steve Martin drove in the dreadful remake of The Pink Panther (and in a number of other forgettable movies)?

Well, if you purchase a select Renaissance Homes property, you’ll find one of the 60+ mpg Mercedes-marketed Smart autos parked in your garage at closing.

Perhaps due to the slowdown in new construction sales, local Portland home-builder Renaissance is offering these Earth-friendly, stubby microcars as an incentive to purchase one of their idle, move-in-ready homes in a handful of their developments. (Last year, I commented on the two-bicycle incentive Renaissance provided in their Wilsonville development in an effort to cut down on vehicular traffic.)

With Renaissance’s rightfully earned reputation for environmentally-conscious construction, the eco-friendly Smart car incentive is a fun marketing angle. The Smart cars are a collaboration between Swatch and Mercedes Benz and have only recently become available in Oregon.

The incentive is valued at $26,000. The cars are offered with purchase of select, move-in-ready home scattered among their Sherwood, Wilsonville, Happy Valley, Vancouver, Beaverton, Camas, Canby, and Woodburn developments.

Technorati Tags: new construction, incentives, Renaissance Homes, green, Smart car, Mercedes

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Entry Filed under: Market Activity, National News