Marketing Copy Gone Awry
April 28th, 2008
I’m all for using evocative copy to creatively promote listings, but please, if I ever pull something like this…have my license revoked:
[Actual listing somewhere in California, click on the image for the full impact.]
Complete plagiarism on my part. Credit to Jay Thompson, the Phoenix Real Estate Guy and contributor to AgentGenius. I couldn’t help myself.
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Entry Filed under: Diversions
3 Comments Add your own
1. Uncle_Git | May 1st, 2008 at 9:33 am
Ron - Case/Schiller now offers data at the zipcode level via fiserv.
May be useful to the professionals here.
2. Real Estate Graphic Design and Marketing | May 8th, 2008 at 2:32 pm
For similar marketing mistake laughs, I check out bad mls photo of the day
3. Ron Ares | May 8th, 2008 at 2:35 pm
Agreed. Athol Kay’s Bad MLS Photo of the Day is one of my daily highlights. I have submitted a handful of my own finds to his treasure trove of dreadful marketing efforts.
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